Investing
in a house is one of the biggest decisions most people will ever make.
Unlike a simple online purchase of books, potential homeowners demand more requirements and detailed information before even setting an appointment with a construction company. The newest generation of consumers are highly internet savvy. They perform a big chunk of their research online. More and more construction companies are becoming aware of
the importance of a website to accommodate their prospects doing online search. But a lot of companies are still
hiding in the comfort of their online directory memberships. While directories provide basic information, it’s still a far cry from what a highly
customized and professional website can offer. Resorting only to
directories and micro-sites is a lukewarm approach to attracting new
clients because it rarely gives you the flexibility to offer more than
the necessary basic information and few selected images. There is no
edge over the competition if you have the same format and level of
specifications. To truly separate your company from the rest, a more
interactive and involved support is needed.
Below
is a collection of website features and applications that your
construction company can incorporate in your website for a richer and
more memorable potential customer experience.
