Thursday, 30 January 2014

Why Free Website is NOT Enough - 4 Really Important Reasons

There is an abundance of companies offering websites and hosting - absolutely for free. A simple Google search for free websites and hosting services will  give you hundreds of results. As an entrepreneur or a business owner, it doesn't seem to make sense spending thousands for a business website when you can get it at no cost. At one glance, a free website seems like a good and attractive deal. Not only is it free , but it is also essentially easy to create. Usually free hosting providers offer pre-made website templates or layouts that you can easily configure even without the technical skills of a web developer.

But is it really enough to piggyback on free services when it comes to establishing your online presence? Or is paying for your own website really worth the money and the effort, especially if you're just starting up? Let's take a closer look at some of the reasons why a paid website is still the best choice for a serious business.

Friday, 18 May 2012

7 Killer Website Features Your Construction Company is Missing

Investing in a house is one of the biggest  decisions most people will ever make. Unlike a simple online purchase of books, potential homeowners demand more requirements and detailed information before even setting an appointment with a construction company. The newest generation of consumers are highly internet savvy. They perform a big chunk of their research online. More and more construction companies are becoming aware of the importance of a website to accommodate their prospects doing online search. But a lot of companies are still hiding in the comfort of their online directory memberships. While directories provide basic information, it’s still a far cry from what  a highly customized and professional website can offer. Resorting only to directories and micro-sites is a lukewarm approach to attracting new clients because it rarely gives you the flexibility to offer more than the necessary basic information and few selected images. There is no edge over the competition if you have the same format and level of specifications. To truly separate your company from the rest, a more interactive and involved support is needed.

Below is a collection of website features and applications that your construction company can incorporate in your website for a richer and more memorable potential customer experience. 

Friday, 8 July 2011

4 Tips For Effective Contact Us Page

How to Get More People to Contact You

People like to research first about a product or service before buying. They want helpful information that is accessible and easy to digest. It is important to ensure that your website offers detailed descriptions of whatever it is you are offering.

However, a possible customer might encounter a unique issue that is not yet addressed on your website. Probably, the customer still wants to talk to a real person instead of going through the website. Better yet, the customer is now ready to buy and needs to contact you. 

Whatever the scenario is, a Contact Us page is a must to any website. If you want to get more prospective customers to reach you and generate potential business, ensure that your Contact Us page is accessible and efficient.

Below are some tips on how to make the most out of your Contact Us page.

Friday, 17 June 2011

The "About Us" Page: Why You Should Care

How to Write Your "About Us" Page
We oftentimes spend so much time conceptualizing the design of the homepage or the product gallery that the "About Us" section ends up being an afterthought. We think that users are more interested in viewing product images than reading extremely long and boring company background and history. To a large extent, this is true. However, some users will still want to get to know more about the company before they start engagement. Those people who click on the "About Us" section are the most likely to turn into buying customers because it means they are already interested and are probably looking for more assurances. Also, chances are most users will land on the website through search engine results. If someone googles your product, services or your company, any page is a landing page. These are just few reasons why you should dedicate sufficient time developing the "About Us" page. Other reasons are:

Friday, 27 May 2011

Homepage 101: Create Good First Impression

How to Have a Compelling Homepage

Every section or page of your website is a landing page. This means online users can enter your website from anywhere through links from other websites or search engine queries. Why should you pay special attention in designing the homepage section then? Because  it is the only page that gives an overview of what the whole website contains. Even if users entered the site from the Products and Services section, there is a great chance they will still go to the homepage to get a feel of what other things to expect.  It is no surprise that the homepage mostly gets more page views than the rest of the pages. Knowing this, careful planning should be implemented to maximize the role of the homepage. But what makes up a compelling homepage? What goals or purposes should it fulfill?

Saturday, 14 May 2011

Target Market: Why Bother?

Are You Talking to the Right People?


Who are your customers? As an entrepreneur, it makes sense to try to sell to everyone in order to increase profit. But trying to be everything to everyone might not be beneficial anymore now that consumers are becoming savvier and more aware of the many options they have. Your customers demand special attention and personalized solutions that are made for their specific needs, otherwise your competition is just a click away.

Saturday, 7 May 2011

Windows versus Linux: Which Hosting Server Is Better?

After determining what type of server your website needs, now comes the heavyweight question: What Operating System should you use for a Web Server? Microsoft enthusiasts will advise you that Windows is the best while Linux enthusiasts will endorse the opposite . So how then do you make an informed decision on which one is better?

It is not really a rocket science and you don't really need a Computer Science genius to reach a decision. Sometimes, all you need is YOU, yes YOU as the owner of the website can best decide on what Server Operating system your website needs.