Friday, 8 July 2011

4 Tips For Effective Contact Us Page

How to Get More People to Contact You


People like to research first about a product or service before buying. They want helpful information that is accessible and easy to digest. It is important to ensure that your website offers detailed descriptions of whatever it is you are offering.

However, a possible customer might encounter a unique issue that is not yet addressed on your website. Probably, the customer still wants to talk to a real person instead of going through the website. Better yet, the customer is now ready to buy and needs to contact you. 

Whatever the scenario is, a Contact Us page is a must to any website. If you want to get more prospective customers to reach you and generate potential business, ensure that your Contact Us page is accessible and efficient.

Below are some tips on how to make the most out of your Contact Us page.

Friday, 17 June 2011

The "About Us" Page: Why You Should Care

How to Write Your "About Us" Page
We oftentimes spend so much time conceptualizing the design of the homepage or the product gallery that the "About Us" section ends up being an afterthought. We think that users are more interested in viewing product images than reading extremely long and boring company background and history. To a large extent, this is true. However, some users will still want to get to know more about the company before they start engagement. Those people who click on the "About Us" section are the most likely to turn into buying customers because it means they are already interested and are probably looking for more assurances. Also, chances are most users will land on the website through search engine results. If someone googles your product, services or your company, any page is a landing page. These are just few reasons why you should dedicate sufficient time developing the "About Us" page. Other reasons are:

Friday, 27 May 2011

Homepage 101: Create Good First Impression

How to Have a Compelling Homepage

 
Every section or page of your website is a landing page. This means online users can enter your website from anywhere through links from other websites or search engine queries. Why should you pay special attention in designing the homepage section then? Because  it is the only page that gives an overview of what the whole website contains. Even if users entered the site from the Products and Services section, there is a great chance they will still go to the homepage to get a feel of what other things to expect.  It is no surprise that the homepage mostly gets more page views than the rest of the pages. Knowing this, careful planning should be implemented to maximize the role of the homepage. But what makes up a compelling homepage? What goals or purposes should it fulfill?

Saturday, 14 May 2011

Target Market: Why Bother?

Are You Talking to the Right People?

 

Who are your customers? As an entrepreneur, it makes sense to try to sell to everyone in order to increase profit. But trying to be everything to everyone might not be beneficial anymore now that consumers are becoming savvier and more aware of the many options they have. Your customers demand special attention and personalized solutions that are made for their specific needs, otherwise your competition is just a click away.

Saturday, 7 May 2011

Windows versus Linux: Which Hosting Server Is Better?


After determining what type of server your website needs, now comes the heavyweight question: What Operating System should you use for a Web Server? Microsoft enthusiasts will advise you that Windows is the best while Linux enthusiasts will endorse the opposite . So how then do you make an informed decision on which one is better?

It is not really a rocket science and you don't really need a Computer Science genius to reach a decision. Sometimes, all you need is YOU, yes YOU as the owner of the website can best decide on what Server Operating system your website needs.

Friday, 22 April 2011

Choosing Web Hosting Service for your Website

How to Shop for the Best Deal


Creating a website is not just simply about design and codes. There are several crucial decisions to make to complete the process. As the owner of the website or the head of the project, it is important that you play a big role in the decision making process even if you hired a web development firm. No matter how competitive the web designer or web developer is, it is only you who have the in-depth understanding and knowledge of your business. After deciding which website model best represents your business and identifying the best domain name for your website, the next step would be determining the best web server host.

What is a web host in the first place? It is a location called server that stores your website to make it visible to the internet. Without the web host, no matter how beautifully designed your website is, it will not be accessible. Think of a web host as a renewable house for your website.

There are different types of hosting services you can choose from. To help you decide which one is best for you, read the descriptions below:

Friday, 15 April 2011

Behind the Scene: Meet the Blogger of Juan Kuripot

On Living a Lifestyle of Efficient Frugality

One of our goals is to interview key people from various industries and build a community of leaders sharing strategies and best practices. To start this, we interviewed Romeo Ratilla, the person behind Juan Kuripot Blog. JuanKuripot is a money saving tips resource that intends to open the minds of the Filipinos to the importance of living a lifestyle of efficient frugality. 

The interview revolves around the process of blogging. As an effective marketing and communication tool, it is important that carefully planned strategies are implemented to make blog interactive and engaging. Read below to see what Romeo thinks about SEO, goals, strategies and challenges related to blogging.

Friday, 8 April 2011

7 Ways to Make Your Blog Interactive

How to Increase Reader's Engagement

Image source


Traditional static websites are fast becoming a thing of the past. With the rapid development of technology and increase of competition, it has become a requirement to have a site that is frequently updated with fresh content. And what better way to do this than adding a company blog to your website?

While it's true that a blog is an effective marketing and communication tool, it doesn't work out on its own. You have to ensure that the blog stays relevant and useful to readers, meaning don't just write sales letter articles. Write something that can really add value to the customer's brand experience in particular and life in general. Create a blog that starts conversations and builds community. To do this, it is not enough anymore that readers only discover your blog. They have to stay, explore and experience your brand to truly establish your position.  How do you do that? How do you keep your blog more interactive so readers will participate and will keep on coming back?


Friday, 1 April 2011

Error 404: Handle It With Style

How To Make Error 404 Work For You

Most likely,while wandering the web, you have encountered this default message:



And most likely you have felt the same frustration,navigated away from the website and vowed to never return. Don't let the same thing happen to your own website. You might not be able to avoid having these error pages because you can't control what visitors type in manually, the links they bookmarked or what the search engine has indexed. However, you can create a customized 404 page that can guide and retain your visitors.

Tuesday, 29 March 2011

How to Get Your Facebook Vanity URL

Personalized Facebook URL that Looks Neat on Business Cards

Thanks to the first 25 subscribers who liked our Facebook Page , we are now the proud owner of this neat and fancy URL: www.facebook.com/Pinoylancers.

If you want to do the same for your Facebook Page , below is a guide on how to snag a brandable URL.


Saturday, 26 March 2011

Mozilla Launches Firefox 4

Mozilla now launches their next generation browser, Mozilla Firefox 4. It now supports HTML5 and WebGL technology. For a list of improvements with Mozilla Firefox 4, check the list below (more information located at Mozilla Blog):

Friday, 25 March 2011

7 Ways to Keep Customers Coming Back to Your Site

Don't Drive Away Customers: The Power of an Interactive Website


Most of your website visitors will not buy from you on their first visit. They probably are still researching for the best deal or maybe their needs are still not that urgent or they still don't trust your business due to lack of experience of your brand. Whatever the reason is, it requires frequent interaction before you can potentially turn a visitor into a paying customer.

Getting people to visit your website is challenging enough, convincing them to stay and to keep on coming back is even more challenging. So what can you do to get these savvy internet users interact with your website so you can have the opportunity to establish your brand? How can you make an impression so that when they are ready to purchase, you are at the top of their minds and the tip of their tongues? The key is to design an interactive website that captures and intrigues the interest of your prospective customers. Your website should offer a reason for visitors to stick around, experience your brand and keep on coming back.

Below are seven ways to achieve an interactive website that sticks in the mind.


Join Microsoft in Moving the world off Internet Explorer 6

Internet Explorer 6 was released August 27 of 2001,  the default browser released with Windows XP and Windows Server 2003. It gave Internet users a new experience in viewing online content making Internet Explorer 6 a powerful competitor to existing browsers of that time. However, this version of Internet explorer is still widely criticized for lack of support for modern web standards and the presence of numerous security exploits.

Friday, 18 March 2011

How to Choose the Best Domain Name for your Website

The Ten Commandments of Choosing the Right Domain for your Website


 
What’s in a name?
Choosing a good domain name plays an important role in the success of your website and your overall branding and marketing strategy. How?

  • Your domain name is your unique own identity where you will direct all your potential customers to.
  • Most online users remember a website through its domain name.
  • Domain name potentially reflects what your business is all about.
  • Good, strategic name can contribute to your ranking in search engines.

No doubt, registering your domain name is one of the first steps in building a website. But how do you go about selecting the best name to represent your company online? Read below the ten factors you should take into consideration before making up your final decision.

Saturday, 12 March 2011

Which Road To Success?

Determine the Best Website Model for your Business

Photography by Pinoylancers


Deciding to build a website for your business means you are willing to allocate considerable amount of time and money in creating one. Even with the service of a good Web development firm, there are a lot of decisions and careful planning you have to undertake to ensure that your website reflects you or your business effectively.
 
A very important part of the website development is choosing the best website model to represent your business on the online world. There are numbers of website models available but I will only be talking about the three major types of commercial websites where most medium and small enterprises fall under.
 
Choosing which one is best for your company might be an overwhelming task given the plethora of options available. You might be tempted to avail the cheapest solution but it might not meet the requirements of your business, or an expensive offer might mislead you with flashy features your target audience might not find useful at all.