Friday, 17 June 2011

The "About Us" Page: Why You Should Care

How to Write Your "About Us" Page
We oftentimes spend so much time conceptualizing the design of the homepage or the product gallery that the "About Us" section ends up being an afterthought. We think that users are more interested in viewing product images than reading extremely long and boring company background and history. To a large extent, this is true. However, some users will still want to get to know more about the company before they start engagement. Those people who click on the "About Us" section are the most likely to turn into buying customers because it means they are already interested and are probably looking for more assurances. Also, chances are most users will land on the website through search engine results. If someone googles your product, services or your company, any page is a landing page. These are just few reasons why you should dedicate sufficient time developing the "About Us" page. Other reasons are: