How to Have a Compelling Homepage
Every section or page of your website is a landing page. This means online users can enter your website from anywhere through links from other websites or search engine queries. Why should you pay special attention in designing the homepage section then? Because it is the only page that gives an overview of what the whole website contains. Even if users entered the site from the Products and Services section, there is a great chance they will still go to the homepage to get a feel of what other things to expect. It is no surprise that the homepage mostly gets more page views than the rest of the pages. Knowing this, careful planning should be implemented to maximize the role of the homepage. But what makes up a compelling homepage? What goals or purposes should it fulfill?