Friday, 22 April 2011

Choosing Web Hosting Service for your Website

How to Shop for the Best Deal

Creating a website is not just simply about design and codes. There are several crucial decisions to make to complete the process. As the owner of the website or the head of the project, it is important that you play a big role in the decision making process even if you hired a web development firm. No matter how competitive the web designer or web developer is, it is only you who have the in-depth understanding and knowledge of your business. After deciding which website model best represents your business and identifying the best domain name for your website, the next step would be determining the best web server host.

What is a web host in the first place? It is a location called server that stores your website to make it visible to the internet. Without the web host, no matter how beautifully designed your website is, it will not be accessible. Think of a web host as a renewable house for your website.

There are different types of hosting services you can choose from. To help you decide which one is best for you, read the descriptions below:

Friday, 15 April 2011

Behind the Scene: Meet the Blogger of Juan Kuripot

On Living a Lifestyle of Efficient Frugality

One of our goals is to interview key people from various industries and build a community of leaders sharing strategies and best practices. To start this, we interviewed Romeo Ratilla, the person behind Juan Kuripot Blog. JuanKuripot is a money saving tips resource that intends to open the minds of the Filipinos to the importance of living a lifestyle of efficient frugality. 

The interview revolves around the process of blogging. As an effective marketing and communication tool, it is important that carefully planned strategies are implemented to make blog interactive and engaging. Read below to see what Romeo thinks about SEO, goals, strategies and challenges related to blogging.

Friday, 8 April 2011

7 Ways to Make Your Blog Interactive

How to Increase Reader's Engagement

Image source

Traditional static websites are fast becoming a thing of the past. With the rapid development of technology and increase of competition, it has become a requirement to have a site that is frequently updated with fresh content. And what better way to do this than adding a company blog to your website?

While it's true that a blog is an effective marketing and communication tool, it doesn't work out on its own. You have to ensure that the blog stays relevant and useful to readers, meaning don't just write sales letter articles. Write something that can really add value to the customer's brand experience in particular and life in general. Create a blog that starts conversations and builds community. To do this, it is not enough anymore that readers only discover your blog. They have to stay, explore and experience your brand to truly establish your position.  How do you do that? How do you keep your blog more interactive so readers will participate and will keep on coming back?

Friday, 1 April 2011

Error 404: Handle It With Style

How To Make Error 404 Work For You

Most likely,while wandering the web, you have encountered this default message:

And most likely you have felt the same frustration,navigated away from the website and vowed to never return. Don't let the same thing happen to your own website. You might not be able to avoid having these error pages because you can't control what visitors type in manually, the links they bookmarked or what the search engine has indexed. However, you can create a customized 404 page that can guide and retain your visitors.